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| As Seen On The Internet by Futuristic |
Bloomington, Illinois to Tempe, Arizona emcee Futuristic (Zach Beck) has a new album out. Does anymore need to be said? The rising rap talent once again delivers in As Seen On The Internet, his seventh solo album (Aug 26, We’re The Future Records) and a very solid ensemble of rap songs indeed. He has some fun plus some bones to pick with friendly guest artist support, contemporary hip-hop production and like always, quality lyricism.
Futuristic is a grinder. His current, super nice flow that is quick, clean and rhyme-packed not to mention brain food for any rap lover is the product of years of development, exercise and fine-tuning on the eager vocalist’s part. He’s got a good balance of the serious and the zany here. As much as he goes wild, Futuristic also concentrates on sending memos to the people. He sharply tells off his nonbelievers with lots of bite, sense and knowledge but also encourages virtues of hardwork in “Time is Now” and “Do It” and technology portion control (if you will) in “No Service.”
Futuristic is joined by Hopsin, Devvon Terrell, Karmin and Goody Grace. The music features an assortment of synth instruments in modern beat arrangements and architecture with some careful, crowd-pleasing choruses, and the weaved in skits bring the comedy. Let’s face it. The guy did the right thing since dropping the party hearty Coast 2 Coast side tour album from last year, which was of course to sober up and make a project of substance to follow. His evolution is moving forward steadily and on schedule.
4 out of 5 stars
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