Long Island rapper Hoodie Allen is gonna need that hoodie more so than ever before because he’s just been exposed and he’s getting colder. His new album, The Hype, recalls the same topics and some of the same feelings he sprinkled on tracks from projects previous to the very good Happy Camper album of 2016. Now, Allen interchangeably goes with and against love (like he won’t make up his mind and wants to satisfy both sides of the fight) but mostly goes with the grain of mainstream hip-hop. A Wale feature, soft warm singing, more or less basic rhyme schemes, gleeful preschool-ready chords and teen-geared drum loops, plenty of following along with the trends and nothing that would gather controversy make the project if not break it. The Hype is simply that, hype, for the sometimes promising young man, but Hoodie Allen is going to need something deeper, more multidimensional and more original than this if he wants to start his thirties with great growth in the music. (2 out of 5 stars)
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